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Adult Contest Outline
Business Plan Outline

  1. Executive Summary (50 words or less) [1]
  2. Company Description
    1. Vision
    2. Mission
    3. Strategy
    4. Current stage of development
    5. Product or service overview
  3. Industry and Market Description
    1. Suppliers
    2. Technology impacts
    3. Seasonality impacts
    4. Regulatory impacts
    5. Economic impacts
    6. Key trends
    7. Size and growth
    8. Customer segments
    9. Customer needs
    10. Customer buying decision making process
  4. Competitive Context
    1. Competitor profiles
    2. Competitive offerings
    3. Potential new entrants
    4. Potential substitutes
  5. Sales and Marketing
    1. Product/Service description
      1. Attributes
      2. Value proposition
      3. Differentiation from market
    2. Pricing
    3. Promotion
    4. Distribution
  6. Operations
    1. Research and development
    2. Technology
    3. Manufacturing and/or service development
    4. Key suppliers
    5. Product or service delivery
    6. Customer service and support
    7. Outsourcing requirements (if applicable)
  7. Human Resources
    1. HR strategy (if applicable)
    2. Organization chart
    3. Management team bios (if applicable)
    4. Board of directors or key advisors
  8. Capitalization and Structure
    1. Legal entity structure
    2. Ownership table
    3. Capital plan
    4. Exit strategy (if any)
  9. Risks and Risk Mitigation Ideas
  10. Financial Goals and Objectives
    1. Business model
    2. Financial plan
    3. Break-even analysis
    4. Accounting and control
    5. Financial statements (if any)

1. By submitting this business plan, you agree to allow Vision Forum and its affiliates and officers to use this non-confidential executive summary for marketing purposes for this and other related events.